“Tough Love SEM Means Never Having To Say You´re Sorry.” 1
I´ve seen many Search Marketing Engagements fail for the following reasons:
· Client has unreasonable expectations for the engagement.
· Consultant validates client´s unreasonable expectations.
· Client pays large fee to Consultant who delivers less than satisfactory results.
When I have search marketing conversations with clients, I talk very little about metrics such as singular Google Rankings & Page Rank. Instead, I work with clients to learn more about their business and identify actionable goals that can be facilitated via search marketing. The Internet is the ultimate lead generation sales machine and a website should be a revenue generator, not an overhead expense.
Also, I fervently believe that directness and honesty are necessary to a successful search marketing engagement. I tell folks what they need to hear about their website which isn´t always the same as what they want to hear. I´ve found that most businesspeople want the straight dope on their web initiatives (even if it stings a bit) because they can´t fix a problem when they don´t know one exists.
How do I operate? I don´t offer tiered services or force people into long contracts. I don´t have expensive overhead. I sell my time by the hour and Clients can buy as little or as much as necessary to get the job done. I only work on projects where I feel my contributions will have positive ROI. I will not work with Clients with unreasonable expectations, uncoachable Clients, or with websites that have too many flaws to allow for a successful search marketing effort.
I offer the following services:
· Pay Per Click (Campaign Setup & Maintenance)
· Search Engine Optimization (Campaign Setup & Maintenance)
· Local Search Optimization
· Website Conversion Optimization
· Search Marketing Consulting
· Search Marketing Audits
· Outsourced Search Marketing Services For Agencies
· SalesForce.com Consulting
For more information about my consulting services, please email me at iknowseo@gmail.com or call (503) 217 4275.
Social Media Credentials
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Search Marketing Writings
Todd Mintz @ SEMpdx Blog
Todd Mintz @ Search Engine People
Todd Mintz @ Search Engine Journal
Todd Mintz @ Search Engine Guide
Todd Mintz @ Inside CRM
Todd Mintz @ Focus.com
Todd Mintz @ Search Engine Land
Brain Serial Blog
Todd Mintz Personal Website
Board Of Directors
Search Engine Marketing Professionals of Portland: http://www.sempdx.org